Blueprint for Womanhood
Official Brand Sheet
Brand Name
Blueprint for Womanhood
The name itself speaks to our mission: providing a foundational guide, a sacred map for the transition from girlhood into womanhood. Blueprint suggests structure, intention, and permanence—qualities that reflect our commitment to creating lasting pathways for Black girls.
This is not a program. This is a sanctuary where becoming is honored, witnessed, and guided with care.
Brand Positioning
A Safe Cultural Home
Blueprint for Womanhood is more than a place—it is a sanctuary intentionally designed for Black girls to be held, protected, and affirmed.
Rites-of-Passage Guided by Village Wisdom
We honor the ancient tradition of elders guiding the young through life's most important transitions, rooted in our culture and community.
Intentional Care & Belonging
Every girl who enters our sanctuary is seen, valued, and supported as she walks the path into womanhood with intention and purpose.
Brand Essence
Type
Culturally grounded rites-of-passage sanctuary
Purpose
To guide the intentional transition into womanhood, honoring both the individual journey and collective wisdom
Tone
Calm, serious, grounded, affirming—a space where depth and dignity meet nurturing support
Approach
Experience-based, not institutional. We center lived wisdom and ceremony over curriculum and classrooms.
"This is not about perfection. This is about presence, preparation, and the sacred work of becoming."
Core Messaging Pillars
These six pillars form the foundation of how we communicate our mission and guide our community. Each pillar represents a commitment we make to every girl who enters our sanctuary.
01
Belonging & Safety
Girls are held, protected, and seen in their full humanity. They know they belong here.
02
Rites of Passage
Womanhood is not accidental—it is intentional, guided, and honored through ceremony.
03
Village Wisdom
Elders, culture, and community lead. We honor ancestral knowledge and collective care.
04
Cultural Grounding (For Us, By Us)
Black-centered and affirming. Our sanctuary reflects and honors Black culture, identity, and legacy.
05
Intentional Care
Depth over performance. We choose substance, reflection, and meaningful connection.
06
Legacy & Continuity
Today's girls become tomorrow's guides. We are building something that endures.
Language Guardrails
Our words shape perception and set expectations. This guide ensures our language stays aligned with our values—grounded, intentional, and culturally rooted.
Use
  • Sanctuary
  • Cultural home
  • Guided transition
  • Village wisdom
  • Belonging
  • Womanhood
  • Intentional care
  • Legacy
Use Carefully
  • Sacred — Only in context (e.g., "sacred journey")
  • Prestige — Only reframed as value, never exclusion
These words carry weight. Use them with intention and clarity.
Avoid
  • School
  • Curriculum
  • Therapy framing
  • Trend-driven language
  • Youth-marketing speak
These terms dilute our mission or misrepresent our sanctuary.
Logo (Founder-Designed)
Our logo was designed by founder Fatimah Halim and carries deep intentionality. It is not simply a graphic—it is a visual representation of our mission and values.
Transition & Emergence
The design reflects the movement from one stage of life to another—a journey into womanhood.
Circular Form
Symbolizes sanctuary, protection, wholeness, and the village that surrounds each girl.
Complete & Authoritative
The logo is complete as designed. Extensions are secondary and optional.
Official Color Palette
Detailed Specifications & Usage
This detailed breakdown defines the specific colors, their roles, and our philosophy for their application, ensuring consistency across all brand touchpoints.
Primary Accent (Gold Gradient)
#D2AC47 (Light), #F7EF8A (Soft), #AE8625 (Deep)
Represents value, wisdom, and intentional care. Used for headings, emphasis, buttons, and key moments of focus. It should feel warm and ceremonial, never flashy.
Secondary Accents
Blueprint Blue: #0A1A34, Slate Blue: #83C8F4, Near Black: #0D0D09
Reinforce depth, seriousness, and architectural stability. Used for grounding, contrast, and providing visual structure across materials.
Text & Backgrounds
Headings: Gold Gradient. Body: #FFF9E1 (Soft Warm White)
Card Background: #415C74 (Slate Blue). Page Background: Image-based blueprint texture or deep navy.
Ensures readability and maintains warmth against dark backdrops.
Our palette is designed to be calm, grounded, and reverent. Gold accents should be used sparingly, while dark blues anchor the visual experience. This palette is official for all Gamma presentations, web, social, and print materials.
Typography (Official)
Montserrat
Headings
Weight: Regular
Usage: Page titles, section headers, callouts
Montserrat brings clarity and authority. It speaks with confidence while remaining approachable—a font that commands attention without overpowering the message.
Heebo
Body Text
Weight: Light
Usage: Paragraphs, supporting copy, descriptions
Heebo is warm and legible, designed for extended reading. It invites the reader in and supports the content with grace and ease.
Visual & Media Direction
Serious, Calm, Intentional
Our imagery should reflect the gravity and beauty of the work we do. Nothing rushed, nothing casual. Every image tells a story of presence and purpose.
Documentary Over Promotional
We choose authenticity over advertising. Real moments captured with care—not staged, not performative. Documentary-style imagery honors truth.
Real Moments
Ceremony, reflection, togetherness. Images of girls being guided, held, and seen. Images of elders sharing wisdom. Images that feel lived-in and true.

Avoid: Playful, trendy, or stock-heavy imagery. No generic smiles or glossy marketing aesthetics. Our visuals must honor the depth of the experience.
Audience Focus
We speak to multiple audiences, each with their own needs, questions, and hopes. Understanding who we serve guides how we communicate.
1
Primary: Black Girls
(13–17)
Developmentally ready to walk the path into womanhood. They are seeking belonging, guidance, and a community that sees them.
2
Gatekeepers: Mothers & Caregivers
Mothers, caregivers, aunties, and grandparents who are searching for a safe, intentional space for their daughters. They need to trust us.
3
Secondary: Alumni & Partners
Alumni who carry the legacy forward, community partners who share our values, and aligned donors who believe in the mission.
Brand Promise
When families encounter Blueprint for Womanhood, they should feel a sense of recognition—a knowing that this place was built for them, with them in mind.
Relief
"This place exists."
Trust
"This is serious and intentional."
Belonging
"This was built for us."
Hope
"My daughter will not walk alone."
This is the emotional foundation of everything we do. Every word, every image, every interaction should bring families closer to this feeling.
Governance Note
This brand sheet reflects the official colors, fonts, and positioning for Blueprint for Womanhood. It should be used consistently across all touchpoints to ensure clarity, cohesion, and trust.
Where This Applies
  • Website & landing pages
  • Gamma decks
  • Social media
  • Donor materials
  • Program documentation
Changes to this brand are intentional evolutions and aligned with founder vision. Consistency honors the work and the community we serve.